Growing up in a lower to middle-class black community you learn compromise very quickly. Every spaza or shop on the corner had branding splashed across the face. Coca-Cola and Sprite.
Many wear brand new or hand-me-down designer brands. Adidas, Nike, Reebok, Lacoste and Gucci. It’s an unspoken need to project affluence, it’s in our blood as a people born from royalty. You can live in an RDP house, but drive the latest Mercedes. Is there food in the fridge though? Are we eating brand?